Orthonewsline this week highlights OSI's Webinar, held last week and moderated by Angela Weber.
Here's an excerpt from the story:
The economy may be in a downturn, but this might be the best time for orthodontists to think about marketing.Click here to read the full story.
Angela Weber, marketing director for OrthoSynetics, a company that works with orthodontists with non-clinical business and administrative assistance, said during Thursday’s Lunch with OrthoSynetics Webinar a time like this one, when other advertisers are scaling back their influence, is a good time to stay steady.
"Statistics show that in the 2001 recession, advertising as a whole, the spending dropped nine percent," Weber said. "So while your competition is going silent and they're going dormant, this is going to eliminate a lot of noise from the marketplace that could hinder your message or really keep it from being seen or heard."
