Reaching New Heights

Many of our readers may know I thoroughly enjoy hiking and climbing as my hobby. This past week I had the opportunity to climb Crestone Needle in Colorado.

Out of all the 14,000 foot peaks in Colorado, Crestone Needle is one of the most difficult to summit. You can check out the peak at www.14ers.com.

The distance of this climb is not the biggest challenge. It’s the intensity of the climb that is most daunting. We started at 4:45 a.m., reached the peak at 9:45 a.m. and finally finished at 5 p.m.. The climb included some great views, tough climbing sections and a brief - but intense- thunder and lightning snow storm.

Without the strong team of climbers around me there is no way I would have made this summit. This very concept is the key to success I've found in climbing, family and business.

If you are one who enjoys this kind of thrill, I would highly recommend climbing this peak.

I have included a few pictures of our climb to enjoy.


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Subscribe to Our E-Updates!

As you've probably noticed, we now offer the ability to subscribe for e-updates in the upper left column of this blog and on the homepage of the OrthoSynetics Web site.

We send out regular e-newsletters to keep you abreast of important company updates - and would love to add you to our distribution list.

If you'd like to receive e-updates - even if you think we have your contact information - please fill out the e-subscribe form to ensure that we have your most accurate and updated information.

And, as always, make sure to check the blog regularly for important updates!

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Chris Roussos' Suggestions for a Good Read

In an effort to challenge the OSI team to continually improve our service, I periodically ask our senior staff to read books that I think will help them better serve you - our customers. Recently, our team just finished reading The Breakthrough Imperative. From time to time, I will pass these books along for your information.

Here is a brief synopsis of The Breakthrough Imperative from the book’s publisher:

Mark Gottfredson and Steve Schaubert, consultants and former managers themselves, interviewed more than 40 CEOs from both industry and the nonprofit sector, conducted an intensive study of what successful managers do right-and the rest do wrong-and drew on their own combined 50-plus years of experience at Bain & Company, where their insights have consistently been found in the pages of the Harvard Business Review. Together they came up with the straightforward principles-deceptively simple yet remarkably powerful-that everyone must follow if they're to succeed at achieving breakthrough results:
1. Costs and prices always decline
2. Market position dictates strategy
3. Profit pools don't stand still
4. Simplicity gets results
Although seemingly simplistic, mastering these four laws means mastering the basics of great management-a foundation on which to build the rest of one's management strategy. Whether you're managing one assistant, or a multinational corporation, a single division, or an entire nonprofit, The Breakthrough Imperative presents these core laws of business to set you on the road to stellar results.

Click here to read the full description.

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The One that Didn’t Get Away
I recently spent a weekend in Washington State with Dr. Sinha and his family, and recruiting some new doctors to OSI. It was a great weekend of deepening personal relationships. I spent Friday acting as a personal caddy for the doctors as they golfed and then spent Friday afternoon having a fishing derby with all the kids. It was a blast and lots of fun. The following day, Dr. Sinha’s daughter Manisha was fishing off their dock and caught this large Northern Pike! What a fish and a great way to cap off a super weekend. Congratulations Manisha!

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OrthoSynetics Recruits at GORP

OrthoSynetics attended the 2008 Graduate Orthodontics Residents Program (GORP) and worked to recruit new doctors for our existing doctor’s practices. We met with almost all of the 360 attendees and established ourselves as the place for associates to come and find opportunities.

Our booth and contest was once again a hit. More than 250 residents signed up for our contest and to learn more about OrthoSynetics and the opportunities we can offer associates. This is a continuation of our successful efforts to recruit new associates for our existing doctor’s and their practices.

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CALL FOR VOLUNTEERS: OSI Volunteer Day at Second Harvest Food Bank

We are looking for OrthoSynetics employees who want to help the community as we head to Second Harvest food bank on Friday, August 15 from 1-4 p.m.

This is a PAID day to help the local community- and is limited to the first 10 volunteers who sign up.

Second Harvest is the largest food bank in the world, and is leading the fight against hunger throughout southern Louisiana. They need help sorting food that has been donated by grocery stories.

In addition to a great OSI team-building activity, we will be helping a great organization fulfill a vital need right here in our community.

For more information or to sign-up, please see Felicia Davis or email her at fdavis@orthosynetics.com.

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Orthonewsline highlights OSI Webinar

Orthonewsline this week highlights OSI's Webinar, held last week and moderated by Angela Weber.

Here's an excerpt from the story:
The economy may be in a downturn, but this might be the best time for orthodontists to think about marketing.

Angela Weber, marketing director for OrthoSynetics, a company that works with orthodontists with non-clinical business and administrative assistance, said during Thursday’s Lunch with OrthoSynetics Webinar a time like this one, when other advertisers are scaling back their influence, is a good time to stay steady.

"Statistics show that in the 2001 recession, advertising as a whole, the spending dropped nine percent," Weber said. "So while your competition is going silent and they're going dormant, this is going to eliminate a lot of noise from the marketplace that could hinder your message or really keep it from being seen or heard."
Click here to read the full story.

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OrthoNewsline.com: OrthoSynetics Sponsors Industry News Source

OrthoSynetics is sponsoring a new orthodontic industry news wire that launched this week - www.OrthoNewsline.com.

OrthoNewsline.com is a web-based news wire focused on filling the void for those orthodontic industry professionals looking for insider news, industry trends, and best practices for your practice.

OrthoNewsline will cover the industry from highlighting best practices, to analyzing trends and even new hires and new office openings. OrthoNewline is a one stop resource for the latest news that impacts the orthodontic industry.

Orthodontists, industry suppliers and anyone interested in the orthodontic industry - if you're making news of interest, we encourage you to email your information the OrthoNewsline Editorial staff today.

Already this week, the site has featured a story from our Webinar last week, in addition to a spotlight story on Dr. Bill Pickard's Arkansas Orthocare program.

We urge you to visit OrthoNewsline.com often!

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